In the early 1980s, Massachusetts radio personality John Garabedian came up with a plan to launch a music television channel for the Boston-based college crowd. His goal was to take the music video concept live (like radio) and local (catering to Boston). On February 12, 1985, WVJV-TV took up residence on channel 66 and created an immediate sensation. V66 was in the right place at the right time to showcase Boston's biggest acts of this era (Aerosmith, the Cars, the J. Geils Band) as well as the rising stars from local scene ('Til Tuesday, Extreme, the Del Fuegos) and unsigned Boston bands. Broadcasting concerts and events from all over Boston (as well as the historic Live Aid show), V66 made the fans on the street and in the clubs as much a part of the channel as the music. Within 19 months it was all over: V66 was sold to the Home Shopping Network and signed off the air. Life on the V captures that moment on time with vintage UHF footage and new interviews with the people who lived it, including key on- and off-air personalities and members of the Cars, J. Geils, New Edition, 'Til Tuesday, Extreme, the Del Fuegos, Puddle of Mudd, Letters to Cleo, the Lemonheads, Dropkick Murphys, and Morphine.